• 7+ years of combined brand marketing and/or product management experience, including in-house experience within a CPG, manufacturing, B2B, wholesale, or distribution-oriented organization.
• 3+ years of experience managing and developing marketing and/or product teams.
• Proven success developing and executing go-to-market and product roadmap strategies.
• Experience working within wholesale, distributor, dealer, retail, or other B2B channel environments.
• Strong understanding of consumer/customer insights, brand analytics, pricing strategy, product lifecycle management, and go-to-market strategy.
• Demonstrated ability to use market research, competitive intelligence, pricing analysis, and profitability data to make data-driven business decisions.
• Strong business acumen and the ability to connect marketing and product strategy to revenue, profitability, and overall business objectives.
• Exceptional communication skills and demonstrated ability to collaborate effectively across functions.
• Strong strategic thinking, decision-making, and execution skills.
• A results-oriented leadership style with a demonstrated ability to hold yourself and others accountable.

• Proficient in Microsoft Office applications, including Power BI.
• Experience with tools and methodologies specific to product-line management, market research, and pricing analysis.
• Knowledge of ERP systems, Product Information Management (PIM) systems, and MarTech is a plus.
• Product Management certification is a plus.

The successful candidate will:

• Think strategically and translate vision into actionable plans.
• Adapt thoughtfully and logically to change.
• Build rapport and foster a culture that supports and develops team members.
• Communicate openly and effectively across the organization.
• Make sound business decisions using data, market knowledge, and business acumen.
• Create competitive, breakthrough strategies with a clear connection between vision and execution.
• Remain focused on results and proactively seek solutions.
• Hold themselves and others accountable to commitments.
• Demonstrate empathy, sincerity, and a collaborative leadership style.

• Function as the business leader, portfolio advocate, and internal champion for assigned products and categories through the full lifecycle.
• Develop product strategies and roadmaps aligned with business objectives, customer needs, competitive landscape, and market opportunity.
• Conduct and analyze market research to understand customer requirements, competitive positioning, and market trends.
• Serve as the voice of the customer in product and marketing decisions.
• Identify opportunities to shape the future product pipeline by monitoring industry trends, customer needs, and competitor strategies.
• Support product-line positioning and optimization based on competitive intelligence and customer value.
• Partner with Sales and other stakeholders to ensure product strategies support channel and customer needs.

• Develop and deploy market-driven pricing strategies based on value delivered and the competitive landscape.
• Leverage customer insights, market analytics, and profitability data to evaluate ROI and guide investment decisions.
• Monitor competitive pricing and market dynamics to identify opportunities and risks.
• Use data to inform product positioning, pricing decisions, and portfolio investments.
• Balance customer value, competitive positioning, and profitability in pricing and product-line decisions.

• Develop strategies that define target customers, channels, and market opportunities to guide project and investment prioritization.
• Support growth across wholesale, distributor, dealer, retail, and other relevant customer channels.
• Ensure brand and product consistency across customer and channel touchpoints.
• Develop and support strategies that strengthen channel relationships and market position.
• Partner closely with Sales and channel stakeholders to translate marketing strategy into market execution.
• Support content, tools, and resources that help customers and channel partners effectively represent and sell the company's products.

• Communicate and support the marketing vision through specific projects, action plans, and tactics.
• Plan and develop marketing materials, campaigns, promotions, and other initiatives that build brand awareness, acquisition, and retention through a wholesale and channel lens.
• Develop demand-generation strategies that give products and brands a competitive advantage.
• Collaborate with agencies and external partners to create compelling marketing programs and materials.
• Support customer and distributor meetings, trade shows, industry events, and other market-facing activities.
• Partner with Sales to ensure marketing initiatives effectively support business growth and channel objectives.
• Develop and drive content through appropriate digital, social, affiliate, influencer, creative, and other marketing channels as applicable.

• Lead, mentor, and manage the marketing/product team to execute short- and long-term plans and achieve departmental KPIs.
• Build a high-performing team through clear expectations, accountability, coaching, and development.
• Collaborate closely with internal and external cross-functional teams to align brand, product, marketing, and business priorities.
• Develop others through coaching, feedback, delegation, and performance management.
• Foster a culture of collaboration, accountability, and servant leadership.
• Address challenges directly while creating an environment where people are motivated to contribute and achieve organizational goals.

• Apply the 80/20 principle to prioritize the activities and opportunities that drive the greatest business impact.

• Primarily onsite in Fenton, MO, with flexibility as appropriate.
• Occasional travel required.
• Work may occur in a normal office, manufacturing, customer, or other business environment.
• Ability to bend, stoop, twist, stretch, walk, and reach as needed in manufacturing or customer settings.
• May be required to lift up to 20 lbs.
• Regular use of a computer screen and keyboard required.

EEO/AA