Marketing Manager, Retail
Overview
We are recruiting a Manager, Marketing – Retail supports execution of the retail go-to-market strategy for assigned brands/products, translating brand and consumer insights into campaigns, content, and retail merchandising programs that drive awareness, acquisition, and retention at the shelf and online. This role partners closely with the Director, Marketing, Retail and cross-functional teams to bring brand plans to life across all retail touchpoints. Onsite in the St. Louis, MO area.
Key Responsibilities
- Execute brand plans, campaigns, and promotions across retail touchpoints (in-store, e-commerce, social) that build awareness, acquisition, and retention.
- Support pricing and positioning analysis using consumer insights and competitive data.
- Manage content development — social media, affiliates, influencers — and coordinate with creative and agency partners.
- Provide marketing support for retail customer meetings, launches, and in-store events.
- Track campaign performance and retail KPIs (sell-through, conversion, engagement) and report results.
As a recruitment search partner, this is an overview of the position. There may be additional responsibilities and requirements.
Specific Skills
- At least 5+ years of combined brand marketing and/or product management experience, including in-house experience within a CPG or manufacturing organization supporting multiple brands/product lines; agency experience a plus
- Adapts to and approaches change in a thoughtful, logical manner.
- Communicates openly and collaborates effectively across teams.
- Detail-oriented and organized; manages multiple campaigns and deadlines simultaneously.
- Results-focused; proactively seeks solutions and follows through on commitments.
- Proven success in developing strategy and executing go-to-market strategies and product roadmap plans
- Deep understanding of consumer insights, brand analytics, pricing strategy, and go-to-market strategy to make data-driven decisions that drive ROI
- Experience with tools and methodologies specific to product line management, including market research and pricing analysis.
- Strong track record developing brand strategies and executing integrated marketing programs
- Proficient in MS Office applications including Power BI; knowledge of ERP systems, PIM systems and MarTech a plus.
- Exceptional communication skills and the ability to influence cross-functionally
Responsible For
Duties & Responsibilities
Responsibilities are organized using the 5 P's marketing framework - Product, Price, Place, Promotion, and People - to ensure brand and product accountabilities are fully integrated rather than siloed.
Product
- Support the Director in advocating for assigned brands/products through the full lifecycle.
- Contribute market research and competitive analysis that informs product and brand direction.
- Help capture the voice of the retail customer, including feedback on performance, quality, and aesthetics.
- Support pricing analysis using consumer insights, brand analytics, and competitive landscape data.
- Assist in tracking promotional ROI and refining investment recommendations.
- Help monitor MAP and MSRP compliance across retail accounts.
- Ensure brand and product consistency across all retail touchpoints, in-store and online.
- Support development and execution of retail merchandising and planogram initiatives.
- Help build and maintain relationships with retail buyers and account marketing contacts.
- Plan and execute marketing materials, campaigns, and promotions tailored to a retail and end-user customer.
- Manage day-to-day content calendars across social media, affiliates, and influencer partnerships.
- Coordinate with agencies and creative partners to produce campaign assets on time and on brand.
- Support on-site meetings and events with retail customers.
- May mentor or coordinate the work of coordinators or interns supporting the brand/product team.
- Collaborate closely with internal teams (sales, product, creative) and external partners to align on retail priorities.
- Communicate proactively and address issues directly, contributing to a culture of accountability and collaboration.
Educational Requirements
- Bachelor’s degree in Marketing, Business Administration, or related field (Master’s preferred)